Video production is a huge trend in the business world right now, but why exactly is it becoming so popular? To put it simply, it drives results. To emphasize how this content can help your business grow, we’ve used our industry expertise to share the top ten advantages of producing corporate video.
1. Improve your Google ranking
Since buying YouTube in 2006, Google has prioritized video in their search rankings. Entire video thumbnails are now included in the results, giving you the opportunity to rank higher by producing quality clips. Just make sure to optimize your videos on YouTube for SEO by writing relevant titles and descriptions!
2. Explain your services
It’s difficult to capture exactly what you do, and how you do it better than your competitors, in a single paragraph. Since your customers don’t want to trawl through pages of text to find out, corporate video is the best way to explain what your brand offers.
3. Increase your conversions
Having a video in the background of your website’s landing page is one of the biggest design trends of 2016, and for good reason. Reports show that embedding a quality corporate video can increase conversions by up to 80%.
4. Build trust with your clients
Corporate video allows clients to get a glimpse behind the scenes of your business. Unlike text based content, it introduces them to your brand, products and personnel in a personable manner. Ultimately, it helps to grow trust and confidence in your company.
5. Keep people on your site for longer
As a business, you want to keep people on your website for as long as possible. After all, this not only increases the chance they’ll convert into a customer, but also improves your organic search ranking with Google. Luckily, people naturally spend longer on your site when they’re watching a video.
6. Give your customers what they want
Video production has become a huge trend, and it’s not going to go away any time soon. In fact, reports indicate that watching videos will account for an incredible 82% of all online traffic by 2020.
7. Encourage shares on social media
Engaging with customers on social media can be difficult if you’re not willing to pay for the privilege. For example, on Facebook only 3-4% of a business’s posts are being shown to their followers – unless they pay to sponsor them. Since video is the most shared type of post on social media, investing in video production means more people will see your content organically.
8. Educate your employees
Corporate video is an excellent way to train employees. Since it provides both audio and visual stimulation, it helps your workers easily understand and retain the information. Plus, it can be distributed among your offices far easier than heavy training manuals.
9. Keep up with your competitors
Statistics show that over half of businesses are now using video to engage their customers. With those numbers, it’s clear that if you aren’t interested in video production to get ahead, your competitors probably are.
10. Improve email marketing
Email marketing is a fantastic way to grow leads, but it can be difficult to get clicks through to the actual website. However, using the word ‘video’ in your email subject line can improve your click through results by up to 65%.
For examples of how video production can be used to aid businesses growth, browse our recent projects. Or, for more information on how corporate video production can grow your business, contact CMEDIA today.