Top 10 Advantages of Video Production for Businesses

Video production is a huge trend in the business world right now, but why exactly is it becoming so popular? To put it simply, it drives results. To emphasize how this content can help your business grow, we’ve used our industry expertise to share the top ten advantages of producing corporate video.

1. Improve your Google ranking
Since buying YouTube in 2006, Google has prioritized video in their search rankings. Entire video thumbnails are now included in the results, giving you the opportunity to rank higher by producing quality clips. Just make sure to optimize your videos on YouTube for SEO by writing relevant titles and descriptions!

2. Explain your services
It’s difficult to capture exactly what you do, and how you do it better than your competitors, in a single paragraph. Since your customers don’t want to trawl through pages of text to find out, corporate video is the best way to explain what your brand offers.

3. Increase your conversions
Having a video in the background of your website’s landing page is one of the biggest design trends of 2016, and for good reason. Reports show that embedding a quality corporate video can increase conversions by up to 80%.

4. Build trust with your clients
Corporate video allows clients to get a glimpse behind the scenes of your business. Unlike text based content, it introduces them to your brand, products and personnel in a personable manner. Ultimately, it helps to grow trust and confidence in your company.

5. Keep people on your site for longer
As a business, you want to keep people on your website for as long as possible. After all, this not only increases the chance they’ll convert into a customer, but also improves your organic search ranking with Google. Luckily, people naturally spend longer on your site when they’re watching a video.

Video Production

6. Give your customers what they want
Video production has become a huge trend, and it’s not going to go away any time soon. In fact, reports indicate that watching videos will account for an incredible 82% of all online traffic by 2020.

7. Encourage shares on social media
Engaging with customers on social media can be difficult if you’re not willing to pay for the privilege. For example, on Facebook only 3-4% of a business’s posts are being shown to their followers – unless they pay to sponsor them. Since video is the most shared type of post on social media, investing in video production means more people will see your content organically.

8. Educate your employees
Corporate video is an excellent way to train employees. Since it provides both audio and visual stimulation, it helps your workers easily understand and retain the information. Plus, it can be distributed among your offices far easier than heavy training manuals.

9. Keep up with your competitors
Statistics show that over half of businesses are now using video to engage their customers. With those numbers, it’s clear that if you aren’t interested in video production to get ahead, your competitors probably are.

10. Improve email marketing
Email marketing is a fantastic way to grow leads, but it can be difficult to get clicks through to the actual website. However, using the word ‘video’ in your email subject line can improve your click through results by up to 65%.

For examples of how video production can be used to aid businesses growth, browse our recent projects. Or, for more information on how corporate video production can grow your business, contact CMEDIA today.


Limerick teens learn about paramedic studies at University of Limerick

The Graduate Entry Medical School, in the University of Limerick, recently launched a new BSc. in Paramedic Sciences. To promote this, they opened their doors to pupils from St Enda’s Community School and CBS Sexton Street. They held an event to show the school children the important role of paramedics, and to interest them in an eventual career in this field. CMEDIA were on hand for video production, and we were highly impressed by the unique opportunity afforded to the pupils.

Throughout the day, the students were on hand to witness the aftermath of a simulated accident first hand. They watched and participated in an emergency services demonstration that involved a full car crash extraction. The full response simulation included paramedics from the National Ambulance Service, Civil Defence EMTs, Clare Fire Service and An Garda Siochana Traffic Corps.

“The aim is to show them that they’re working in a team. They’re working in a big team. … The whole purpose of the exercise really is to show it’s all about team work, it’s not about the individual. You’re never alone working in healthcare.” – Professor Michael Larvin, Head of the Graduate Entry Medical School.

Before the simulation began, the group received a full briefing on what to expect. They also participated in a post exercise de-brief with the services involved. The children’s response was fantastic, with volunteers quickly filling all the roles in the simulation.

In order to further share the day’s events with students from Limerick and beyond, the Medical School arranged for CMEDIA to film the proceedings. We then edited this into a four minute, corporate video production to be used for promoting the launch on the website, in the press and on social media. This allowed even more to engage with the day’s events.

Volunteering at the Killaloe Water Festival, 2014

Our very own home town launched the Killaloe Water Festival in 2014, to promote the variety of water sports available in the locality. The goal was to encourage people to get out on the water, and enjoy themselves! The organizers tried to make it as easy as possible for everyone to get involved, by getting local water sporting businesses to offer their services free of charge for the weekend.

There were activities for everyone who wanted to give it a go, from skilled sailors, powerful rowers and able anglers. All abilities and age groups were catered too, and a movie night was held, complete with hot chocolate and popcorn, for those too young to enter the waves.

The event was generously sponsored by Waterways Ireland, and would have been impossible without the team of water sport enthusiasts who so kindly donated their time, expertise and equipment! Additionally, the festival was advertised by the team at a local marketing agency, Maverick. They worked in branding, signage and communications to get as many people involved as possible.

CMEDIA also got inspired by the community spirit, and spent the weekend filming a promotional video production. We donated our time and finished project to the Water Festival, to show our appreciation for all their hard work! We’re happy to say it was then used to further promote the festival after it wrapped up, and to advertise the next year’s event.